The croma year-end consumer trends 2025 report clearly signals a shift in how Indians are buying technology. Gone are the days when price alone drove purchase decisions. In 2025, Indian consumers are upgrading aggressively, favouring performance, longevity, and premium experiences across categories.
From premium smartphones India to AI laptops and big screen TV purchases, the data shows that shoppers are willing to spend more — but only if the technology delivers visible value. This shift reflects rising incomes, longer replacement cycles, and a growing comfort with advanced features powered by AI.
Premium Smartphones Dominate Indian Sales
One of the strongest takeaways from croma year-end consumer trends 2025 is the sharp rise in premium smartphone demand. Phones priced above mid-range segments are seeing faster growth than entry-level devices.
Key reasons behind this trend include:
• Better cameras and video recording
• Longer software support
• Improved battery efficiency
• AI-powered photography and productivity
• Higher resale value
The premium smartphones India category is being driven by users who keep devices longer and expect consistent performance over multiple years.
AI Laptops Become a Mainstream Choice
Another major highlight of the croma year-end consumer trends 2025 is the rapid acceptance of AI laptops. What was once a niche category for developers and professionals is now reaching students, creators, and office workers.
Consumers are choosing AI-enabled laptops for:
• Faster on-device processing
• AI-powered productivity tools
• Better battery optimisation
• Smart noise cancellation
• Advanced security features
The rise of AI laptops shows that Indian buyers now understand the practical benefits of AI, not just the buzzword.
Big Screen TV Sales Surge Across Cities
The big screen TV category has seen one of the fastest growth rates in 2025. According to croma year-end consumer trends 2025, Indians are moving away from compact displays and opting for cinematic home experiences.
Popular preferences include:
• 55-inch and above displays
• 4K and QLED panels
• Smart TV ecosystems
• Voice assistants
• Gaming-friendly refresh rates
With more content consumption happening at home, big screen TV upgrades are being viewed as long-term lifestyle investments.
Smart Appliances Gain Premium Features
Beyond phones and laptops, croma year-end consumer trends 2025 reveal strong growth in premium smart appliances. Consumers are choosing appliances that integrate technology seamlessly into daily routines.
Top smart appliance trends:
• AI-powered washing machines
• Smart refrigerators with displays
• Energy-efficient air conditioners
• App-controlled kitchen devices
• Predictive maintenance alerts
This trend aligns with India’s growing interest in connected homes and energy efficiency.
Why Indians Are Spending More on Tech
The croma year-end consumer trends 2025 reflect a mindset shift rather than just product upgrades. Several behavioural changes are driving premium adoption.
Key factors include:
• Longer device usage cycles
• Increased reliance on technology for work
• Hybrid work culture
• Digital entertainment growth
• Better financing and EMI options
This explains why premium smartphones India, AI laptops, and big screen TV categories are all expanding simultaneously.
Tier-2 and Tier-3 Cities Join the Premium Wave
A surprising insight from croma year-end consumer trends 2025 is the strong premium demand from non-metro cities. Buyers outside major metros are showing equal interest in high-end technology.
What’s driving this shift:
• Improved internet access
• Rising disposable incomes
• Exposure through social media
• Availability of premium retail outlets
• Better after-sales support
Premium tech is no longer limited to metro markets.
Gaming and Entertainment Influence Buying Decisions
Gaming and streaming are major contributors to the trends seen in croma year-end consumer trends 2025. Consumers now consider gaming performance and media quality before purchasing devices.
This impacts:
• Smartphone chipset selection
• Laptop GPU demand
• Big screen TV refresh rates
• Audio system upgrades
• Internet router purchases
The overlap between gaming, work, and entertainment has blurred traditional product categories.
Sustainability Matters More Than Ever
Indian buyers are also paying attention to sustainability. The croma year-end consumer trends 2025 show increasing interest in eco-friendly and energy-efficient technology.
Sustainability considerations include:
• Energy star ratings
• Longer product life
• Repairability
• Reduced e-waste
• Responsible packaging
This trend supports premium purchases, as durable products reduce frequent replacements.
How Brands Are Responding
Brands are aligning quickly with insights from croma year-end consumer trends 2025. Product launches are now focused on:
• Fewer but better models
• AI-first features
• Long-term software updates
• Service and warranty bundles
• Ecosystem integration
This strategy directly benefits categories like premium smartphones India and AI laptops.
What This Means for Indian Consumers
The croma year-end consumer trends 2025 highlight a more informed and value-driven Indian tech buyer. Instead of chasing specifications, consumers are prioritising real-world usability.
Expected outcomes include:
• Fewer impulse purchases
• Higher satisfaction rates
• Increased demand for demos
• Focus on after-sales support
• Smarter upgrade cycles
This maturity will shape the tech market for years ahead.
Conclusion
The croma year-end consumer trends 2025 clearly show that India’s tech market is moving up the value chain. With strong demand for premium smartphones India, widespread adoption of AI laptops, and booming big screen TV sales, Indian consumers are choosing quality over quantity. This premium-first mindset is not a short-term phase — it represents a lasting transformation in how technology is bought, used, and valued across the country.
FAQs
What are the biggest tech trends in Croma’s 2025 report?
Premium smartphones, AI laptops, and big screen TVs are the top-performing categories.
Are premium smartphones growing faster than budget phones in India?
Yes, premium smartphones are seeing stronger growth due to longer usage cycles.
Why are AI laptops becoming popular?
They offer better performance, battery life, and smart productivity features.
Are big screen TVs selling more in India now?
Yes, larger screen sizes are increasingly preferred for home entertainment.
Is premium tech limited to metro cities?
No, tier-2 and tier-3 cities are showing strong premium tech adoption.
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