Zoho Arattai to Add WhatsApp-Like Payments: Can It Really Compete in India?
The announcement around the Arattai payments feature has instantly put Zoho’s messaging app back into public conversation. For a long time, Arattai existed quietly as a privacy-focused chat platform with limited mainstream adoption. Payments change that equation. In India, the moment a messaging app adds UPI-like payments, comparisons with WhatsApp become unavoidable. But hype alone … Read more