Google Discover “Follow” Feature: What It Means for Traffic + How to Use It
The Google Discover follow feature quietly changes the power balance between platforms and publishers. Until now, Discover traffic was largely unpredictable—spikes came and went based on algorithms. With the follow option, users can actively subscribe to sources they trust, turning one-off exposure into repeat visibility. This isn’t a cosmetic tweak. It’s a signal that Discover … Read more