How AI Is Starting to Reshape Media Jobs in India

How AI Is Starting to Reshape Media Jobs in India

A lot of people in Indian media still talk about AI as if it is a distant disruption. That is outdated. The shift is already happening in the structure of the industry, in government skilling plans, and in how media work is being divided between routine execution and higher-value creative judgment. India’s media and entertainment … Read more

Creator Marketing Is Getting Ruthless in 2026: Likes Don’t Matter—ROI and Brand Lift Do

Creator Marketing Is Getting Ruthless in 2026: Likes Don’t Matter—ROI and Brand Lift Do

Creator marketing is entering its most unforgiving phase yet. For years, brands judged influencer success by likes, views, follower counts, and engagement rates. Those numbers looked impressive on dashboards, but they rarely answered the only question that truly matters: Did this campaign actually drive business results? In 2026, that question dominates every creator brief, budget … Read more