Evergreen content is not dead. Weak evergreen content is. That is the distinction many publishers refuse to face. Google’s people-first content guidance says its systems are designed to prioritize helpful, reliable information created to benefit people, not content made mainly to manipulate rankings. So if your evergreen article is broad, interchangeable, lightly researched, and says … Read more
A lot of publishers keep making the same mistake: they publish a normal Search article, then wonder why it does nothing in Discover. That confusion exists because Search and Discover are not built around the same user behavior. Google says Discover shows content related to a user’s interests, while Google Search serves results in response … Read more
Google Discover traffic can disappear brutally fast, and the first thing you need to accept is this: Discover is not stable traffic. Google’s own documentation says Discover shows content based on a user’s interests and that there is no way to guarantee your content will appear there. Google also says it does not use keywords … Read more