Google Discover

Google Discover AI Summaries: What Changed + How to Protect Your Clicks

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Google Discover AI Summaries: What Changed + How to Protect Your Clicks

The rollout of Google Discover AI summaries has quietly altered how users consume content inside Discover. Instead of only headlines and images, many cards now show condensed AI-generated context that answers part of the question upfront. For readers, this feels efficient. For publishers, it introduces a new challenge: when users feel informed before clicking, clicks … Read more

Google Discover “Follow” Feature: What It Means for Traffic + How to Use It

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Google Discover “Follow” Feature: What It Means for Traffic + How to Use It

The Google Discover follow feature quietly changes the power balance between platforms and publishers. Until now, Discover traffic was largely unpredictable—spikes came and went based on algorithms. With the follow option, users can actively subscribe to sources they trust, turning one-off exposure into repeat visibility. This isn’t a cosmetic tweak. It’s a signal that Discover … Read more