Google Discover traffic can disappear brutally fast, and the first thing you need to accept is this: Discover is not stable traffic. Google’s own documentation says Discover shows content based on a user’s interests and that there is no way to guarantee your content will appear there. Google also says it does not use keywords … Read more
The rollout of Google Discover AI summaries has quietly altered how users consume content inside Discover. Instead of only headlines and images, many cards now show condensed AI-generated context that answers part of the question upfront. For readers, this feels efficient. For publishers, it introduces a new challenge: when users feel informed before clicking, clicks … Read more
The Google Discover follow feature quietly changes the power balance between platforms and publishers. Until now, Discover traffic was largely unpredictable—spikes came and went based on algorithms. With the follow option, users can actively subscribe to sources they trust, turning one-off exposure into repeat visibility. This isn’t a cosmetic tweak. It’s a signal that Discover … Read more