Creator Marketing Is Getting Ruthless in 2026: Likes Don’t Matter—ROI and Brand Lift Do
Creator marketing is entering its most unforgiving phase yet. For years, brands judged influencer success by likes, views, follower counts, and engagement rates. Those numbers looked impressive on dashboards, but they rarely answered the only question that truly matters: Did this campaign actually drive business results? In 2026, that question dominates every creator brief, budget … Read more
