Local SEO Dropped After an Update: What Small Businesses Should Check First

A local rankings drop is not always a website problem. Google’s Business Profile help documentation says local results are based mainly on relevance, distance, and prominence. That means even if your website stayed the same, your visibility can still shift because of competitor changes, searcher location, profile relevance, or broader ranking adjustments. If you blame … Read more

How to Audit the Pages That Lost the Most Traffic After an Update

How to Audit the Pages That Lost the Most Traffic After an Update

After an update, most site owners make the same mistake: they try to “fix everything.” That is dumb and inefficient. Google’s own core update guidance says to compare the right dates in Search Console, then review your top pages and queries to understand what actually changed. That means recovery starts with triage, not with random … Read more